3 Tools We Use To Supercharge Retention

Hey there, Tarun from Milkshake again🥤

Let’s be clear:

Retention isn’t just flows, campaigns, and segments.

It’s also the tools behind the scenes that let you grow faster, automate smarter, and personalize deeper.

Here are 3 retention tools we recommend (and actively use) when building systems for ecommerce brands doing $1-10M/year. 👇

1. Alia Popups - Smarter List Growth

Most popups feel like 2016: “10% off, give us your email.”

Alia is a high-conversion, AI-powered popup software built specifically for Shopify that’s completely flipped the popup software world on it’s head.

Why we love it:

Alia uses AI Smart Triggering to trigger popups at the optimal time for a user based on their proprietary AI model, adding 30% more signups than traditional popups.

Alia also continuously improves your opt-in rate using their cutting-edge automated A/B testing technology, so you can focus on growth, instead of wasting time with manual tests.

Client Popup Results - Alia:

We moved this client from Klaviyo where they were generating a sign-up rate of 3.41%.

Within a span of weeks, this skyrocketed to over 10%+ and we are now sitting at 14.2% sign up rate over the past 90 days.

That’s a 4x in sign up conversions!

2. Mailability

Mailability turns unengaged email profiles into buyers with AI-powered campaign segments & flows.

They use AI-driven intent-based scoring to predict which shoppers are ready to purchase, resulting in targeted, behavior-based messaging.

Their software also allows you to re-engage dormant customers and identify high-intent users to increase revenue and reduce manual work.

Client Case Study:

We achieved a 36.57x ROI on a lingerie brand’s Klaviyo channel by partnering with Mailability.

This case study breaks down the exact process we used to achieve this.

👉 Read Case Study 👈

3. Triple Whale

Most brands fly blind when it comes to backend performance.

Triple Whale gives you a real-time dashboard for LTV, cohorts, AOV trends, and retention metrics, all in one place.

It’s the analytics engine we rely on to turn raw data into a comprehensive retention strategy.

Why we use it:

• Tracks LTV by product, SKU, and cohort so you know which flows drive real value

• Visualizes second/third order timing to inform flow and campaign sequencing

• Attribution you can actually trust (without pulling CSVs and crying)

Triple Whale helps use make data-backed decisions based on relevant metrics, not guesswork.

Final Thoughts

Your retention strategy is only as good as the tools behind it.

• Alia helps you grow a high-quality list faster than any other popup platform.

• Mailability helps you re-engage dormant customers with their AI-powered scoring.

• Triple Whale gives you the data to scale a retention channel to 8-figures+

These tools are what gives the fastest growing ecommerce brands the edge over their competitors.

See you in the next one,

Tarun

PS: If you’re an ecommerce brand making over 80K/month and you want a free in-depth Email Marketing Audit, book a call with me personally here.