How To Make More Money From Every Email

Hey there, Tarun from Milkshake🥤

Most brands send an email, get their 30-40% open rate… and move on.

But here’s the thing:

60-70% of your audience never saw that email.

And if you’re not resending to them?

You're leaving revenue behind.

Here’s how we do it (without wrecking deliverability 👇):

1. Resend To Engaged Non-Openers

✅ Resend the exact same email (just change the subject line)

✅ Send it 48 hours after the first email

✅ Only to people who didn’t open but have engaged in the last 30 days

Why it works:

• They likely just missed it the first time

• They’ve shown recent interest = more likely to convert

• You protect deliverability by skipping cold subs

📌 Pro tip: Start with 1 resend/week. If results hold, scale to 2–3x.

Here’s a step-by-step Klaviyo tutorial walking you through how to implement this:

2. Resend to the Espresso Shot Segment ☕

This is GOLD.

Here’s how it works:

• Identify subscribers who opened or clicked in the last 72 hours but didn’t purchase

• Resend a top-performing email from 1-3 months ago

• Swap out the subject/preview text and keep the rest

• Send on a weekend (when you wouldn’t normally send)

This segment is hot 🔥

They’re in the buying mindset but they just need a small nudge.

And because the email is older, they likely won’t remember seeing it.

Here’s a step-by-step Klaviyo tutorial walking you through how to implement this:

New Weekly Campaign Schedule

Before

After

• Sending 3 more emails on days you weren't going to send anything

• Sending to highly-motivated subscribers

• Without - spending any extra time or money building new emails

Are you sure I should just resend the same email? Isn't that annoying?

• No, given how many emails your subscribers receive on a daily basis, it's very likely they just missed the first email.

• If they've engaged with you recently, it's likely they enjoy receiving your emails and are in the purchase window.

Pay very close attention to your Unsubscribe, Spam complaint, Open and Click rates and make adjustments

• Adjustments you can make:

  • If engagement is low, you can change from 30 days to 14 days engaged.

  • If engagement is very positive you can increase from 30 days to 60 days, etc.

  • You can start by doing this once a week, then increase to 2, then 3 etc.

Final Thoughts

You don’t always need to reinvent the wheel to drive more revenue.

Sometimes, it’s about getting smarter with what you’ve already created.

Resending strategically lets you double your impact without doubling your workload.

Start small. Test the waters. And watch your email revenue climb, without writing a single new email.

Feel free to reply to this email if you have any questions about this strategy and I’d be happy to help!

PS: If you’re an ecommerce brand making over 50K/month and you need help with your email channel, book a call with me directly here.