One Flow We Use To Convert FOMO Into Revenue

Hey there, Tarun from Milkshake again🥤

Most brands panic when inventory runs low.

Smart brands turn this into an automated conversion machine.

The Low Stock Flow is one of our favorite urgency-driven automations, built to drive revenue before products sell out.

Here’s how it works and how to set it up properly 👇

What Is The Low Stock Flow?

This is a Klaviyo-triggered automation that activates when a product hits a low inventory threshold.

• Sends a real-time email (or SMS) to warm prospects

• Creates urgency and scarcity

• Drives fast purchases without discounts

This flow is incredibly useful as it:

• Helps clear inventory quickly before stock goes out

• Encourages immediate purchases through urgency

• Builds exclusivity and FOMO around high-demand products.

When To Implement This Flow?

This flow works best for brands that:

• Have popular SKUs that sell out often

• Experience frequent stock shortages

• Have inventory tracking integrated with Klaviyo or through an app trigger

Flow Structure:

Trigger: Low inventory alert via Klaviyo

Flow Sequence:

Email 1: Low Stock Alert!

Show the product above the fold, add urgency-driven copy and include a simple CTA.

This email should be clear and concise, with the main priority being to show them the product that is going out of stock and a simple way to buy it.

Email 2: Final Chance!

Only send this email if the product is still in stock after email 1.

This is a simple reminder email that is driven by scarcity and urgency.

Email Design Examples:

Example 1:

Email Example 2:

Final Thoughts

The Low Stock flow is heavily underutilised by ecommerce brands but it can turn into a goldmine if implemented.

When executed correctly, this flow:

• Drives urgency without discounts

• Increases conversions at the exact right moment

• Adds predictable backend revenue to high-velocity SKUs

Hope this was valuable!

See you in the next one,

Tarun

PS: If you’re an ecommerce brand making over 80K/month and you want a free in-depth Email Marketing Audit, book a call with me personally here.