Your Customers Are Waiting For This Email

Hey there, Tarun from Milkshake🥤

This week’s tactic is a killer one: the Price Drop Flow.

This flow automatically sends an email to someone when a product they browsed or added to cart drops in price.

No more leaving money on the table when a hot item goes on sale.

Here’s how to build it... 👇

Why The Price Drop Flow Works

• Targets warm traffic → shoppers who browsed or carted but didn’t purchase.

• Price-based FOMO → urgency without heavy discounting.

• High-intent timing → hits right when they’re on the fence.

Result: More clicks, more conversions, more revenue.

Price Drop Flow Structure

Trigger: Product price drops X% (Klaviyo catalog or custom integration)

Filters:

• Viewed or added to cart in last 90 days

• Hasn’t purchased recently (last 14-30 days)
  

  

Email 1: Price Drop Alert!

• Subject line: “[Product] just dropped in price - grab yours now!”

• Highlight before vs. after price

• Use social proof (reviews, UGC if possible)

• CTA: “Save Now”

Email 2: Reminder Price Drop

• Emphasize limited stock or offer ending

• Reuse urgency: “Don’t miss out”

• CTA: “Claim the Deal”

Optional Add-On:

Send an SMS to VIPs or high-intent users immediately after the drop:
“[Product] you loved just dropped in price. Tap to claim before it’s gone.”

If your brand runs promos or dynamic pricing, this flow is a must…

Set it once and let it convert passively in the background.

Price Drop Flow Client Case Study

We implemented this exact Price Drop Flow for one of our clients in the fashion & apparel space.

In the last 30 days alone, it generated $9.8k in extra revenue completely on autopilot.

Here’s what made it work:

• A smart trigger: item price drops by 10% or more

• Segmented delivery: SMS subscribers, email to everyone else

• Open rate on the email: 58.5%

• SMS click rate: 11.7%

• Combined placed order rate: 1.4%+ across both channels

Quick Recap

There you have it. The exact breakdown of how to implement the Price Drop Flow for ecommerce brands.

It’s low effort, high intent, and converts warm traffic without discounts that feel forced.

Feel free to reply to this email if you have any questions about this flow and I’d be happy to help!

PS: If you’re an ecommerce brand making over 50K/month and you want a free in-depth Email Marketing Audit, book a call with me personally here.